Why is there no Lavender in Lavender Hill?
A gang infested community that really needs help.
The Lavender in Lavender Hill project is a Social Enterprise which aims to plant 1,000,000 Lavender Plants in Lavender Hill, a struggling community in Cape Town, South Africa. The vision is to populate Lavender Hill with Lavender and in so doing create an urban farm for the production of lavender products.
The urban farm will create jobs and skills transferral, but most of all the vision is to create Social Art. Imagine a community, a backdrop lush with colour, luxuriously perfumed with fields of sweet lavender. The beauty of the lavender fields will instil pride in the community and will become a tourist attraction, giving exposure to a community once avoided. This will over time reduce the crime, violence, gangsterism, drug use and attitude of no hope.
Lavender in Lavender Hill was started in April 2011 by Charles Maisel and Marcelle van Zyl.
With Lavender in Lavender Hill being the pilot project, we hope to take this project into other struggling communities.
At Lavender in Lavender Hill we are not only Social Entrepreneurs but Social Artists and this will be our most magnificent Artwork.